Digital Marketing Developer

María Copello

Canada-based · Remote · EST time zone

Front-End Developer Email & Automation Specialist SFMC Certified Klaviyo Certified

For over 8 years, I’ve helped brands — from agencies to enterprise organizations — design, build, and optimize customer communications that drive real results. My work sits at the intersection of strategy and execution: from lifecycle marketing and segmentation to automation workflows and scalable email systems. I combine technical expertise with a strong understanding of customer behavior to create campaigns that improve engagement, retention, and efficiency.

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8+
Years Experience
70%
Production Time Saved
400+
Emails developed and deployed
3
Languages
HTML5CSSJS AMPscriptDjangoSQL LitmusFigma Email DevelopmentJourney Orchestration Audience SegmentationDeployment & Reporting BootstrapSFMC KlaviyoPardot
01

I Build It

Scalable systems, clean code, and technical execution

I develop modular email frameworks, dynamic content systems, and automated journeys built to scale — ensuring efficiency, consistency, and high performance across campaigns.

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02

I Grow It

Strategy, automation, and performance optimization

I design lifecycle strategies, segmentation models, and automated workflows that improve engagement, retention, and overall campaign performance.

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20+

Enterprise clients — Intact, Desjardins, Blue Cross, Merck, Best Buy

10+

Team members trained & onboarded

2

Certifications

10

Brands supported across platform migrations