Selected Work
Portfolio
A selection of CRM, lifecycle marketing, and email development projects — focused on performance, scalability, and measurable impact.
Work Experience
Intact Insurance
Led end-to-end email development across six enterprise brands during a major SFMC migration — building modular systems that transformed campaign production.
- Reduced email production time by 70% through template standardization
- Improved rendering accuracy across 6 brands during SFMC migration
- Built internal documentation enabling faster team onboarding
Blue Cross
Standardized email and landing page production across four product lines while supporting a platform migration and collaborating on a full visual rebrand.
- Improved rendering consistency across 4 product lines
- Accelerated production cycles through template standardization
- Trained team members on campaign integration and deployment
Incloud Business Solutions
Delivered scalable email campaigns for major Canadian brands in an agency environment, driving production efficiency and brand consistency at scale.
- Delivered 150+ campaigns for major Canadian brands
- Managed multi-client campaign production across SFMC and Pardot simultaneously
- Strengthened brand consistency and performance metrics
Desjardins
Led the development of email production methodologies in Oracle Eloqua, introducing new standards for collaboration, design, and delivery across company brands.
- Improved production efficiency through standardized templates
- Built a documentation system adopted across all company brands
- Trained team members on campaign integration and deployment
Relation1
Designed and developed integrated email campaigns for 5 major national brands while establishing documentation practices that became agency-wide standards.
- Delivered integrated campaigns for 5 major national brands
- Established documentation practices adopted agency-wide
- Contributed to Relation1's visual identity for annual events
Lab Projects
Gift Card Campaign
A bold, playful email campaign concept for a fictional food brand — Zap! Flavor Bombzl Inc. Showcases art direction, layout design, and CTA strategy.
Showcasing art direction, layout design, and CTA strategy through original brand concepts.
View project →
Order Journey Campaign
A clean, brand-aligned transactional journey for a fictional studio — Verda Studio. Showcases typographic precision and modular layout.
Redefining modern home décor branding through AI-driven creativity and nature-inspired minimalism.
View project →
Seasonal Offer Campaign
A warm, editorial campaign email design for a fictional coffee brand — Moka & Co. Showcases seasonal storytelling through layout and typography.
Examining how AI-powered storytelling can express the warmth, rhythm, and ritual of artisanal coffee culture.
View project →Snippets & Code
Pardot Template
A reusable Pardot email template demonstrating clean HTML structure and cross-client compatibility.
Download Snippet →Aligned Text & Images
A reliable HTML pattern for aligning text and images in email clients — including Outlook fixes.
Download Snippet →