What I offer
Services
Whether you're building a team or scaling a program — I cover the full CRM and marketing automation spectrum, from development to deployment, optimization, and performance.
01 · Development
CRM & Email Development
From modular email systems to data-driven personalization — I build scalable, maintainable solutions across platforms that reduce production time and support high-performing campaigns.
Email Development
Modular, responsive email frameworks designed to scale across brands and platforms — improving speed, consistency, and performance.
- Develop responsive emails using HTML and CSS
- Build modular and reusable component systems
- Create multi-brand template libraries
- Optimize cross-client rendering validation with Litmus or Email on Acid
- Implement dark mode compatibility
- Photoshop / Figma to code handoff
Landing Page Development
Responsive landing pages designed for conversion — aligned with campaign goals and built for performance across devices.
- Responsive pages using HTML, CSS, and JavaScript
- Dark mode support
- Design-to-code implementation
- Visual hierarchy & CTA optimization
Advanced Personalization
Dynamic, data-driven content that speaks to each subscriber individually — from simple field substitution to complex conditional logic.
- Supports AMPscript (SFMC), Liquid (Klaviyo), and platform-specific templating languages
- Dynamic content blocks
- Conditional personalization logic
- Transactional email scripting
- Data extension lookups
- Real-time content rendering
SQL Segmentation & Data Extensions
Structured data and precise audience segmentation to power targeted campaigns and improve performance.
- Custom SQL queries and segmentation logic
- Data extension architecture
- Audience segmentation strategy
- Suppression & exclusion logic
- List hygiene and deliverability best practices
Ideal for
02 · Automation
Lifecycle Marketing &
Campaign Performance
From automation workflows to campaign execution and analysis — I ensure your communications reach the right audience, run efficiently, and continuously improve through data.
Campaign Deployment
End-to-end campaign execution — from audience validation and QA to scheduling, sending, and monitoring performance.
- Audience validation & list QA
- Campaign scheduling & deployment
- A/B test setup & execution
- Deliverability monitoring
- Post-send troubleshooting and optimization
Automation Workflow Design
End-to-end campaign orchestration — from onboarding sequences to event-triggered workflows and multi-step nurture journeys.
- Multi-step journey and workflow design
- Entry source and trigger configuration
- Decision splits and logic-based flows
- Event-based and behavioral automation
- Automated follow-up and nurture sequences
Performance Reporting & Analysis
Data-driven reporting that turns campaign results into actionable insights — tracking opens, clicks, conversions, and revenue impact.
- Campaign performance dashboards
- KPI tracking & benchmarking
- A/B test results analysis
- Engagement & deliverability reports
- Recommendations for optimization
Ideal for