Case Study · 2022 – 2026
Intact Insurance
Elevating customer communications through scalable design systems and automated personalization.
Project Overview
I led the development and optimization of over 200 responsive email campaigns across six brands under Intact Insurance. My work focused on creating efficient, consistent, and high-performing digital communications by standardizing HTML, CSS, and AMPscript code, implementing automation, and ensuring pixel-perfect rendering during the Salesforce Marketing Cloud migration. I collaborated closely with IT teams, marketing advisors, internal stakeholders, and external agencies to align email strategies and deliver measurable impact.
Project Process
Kickoff & Planning
Defined campaign scope, risks, and estimated timelines in collaboration with Product Owners using Microsoft Planner and Agile principles.
Design & Conception
Created master templates, modular email systems, and asset libraries to support scalable and standardized production in Salesforce Marketing Cloud.
Development & Testing
Developed responsive campaigns using HTML, CSS, JavaScript, and AMPscript. Ensured high-quality rendering and deliverability through Litmus and multi-device QA validation.
Launch & Optimization
Delivered production-ready assets, documented process improvements, and continuously shared insights to enhance performance and team productivity.
Deployment & Review
Managed end-to-end deployment and monitored campaign performance, providing detailed reports and optimization recommendations to Product Owners.
Results & Impact
Increased efficiency
Reduced email production time through the standardization of templates, reusable modules, and automation processes.
Enhanced quality
Improved rendering accuracy and brand consistency across six brands during the Salesforce Marketing Cloud migration.
Campaigns delivered
Responsive email campaigns developed and optimized across six enterprise brands over four years.
- Strengthened collaboration — Fostered alignment between marketing, IT, and creative teams, improving communication and turnaround times.
- Scalable systems — Built a sustainable modular design system that supports faster campaign creation and multi-brand adaptability.
- Knowledge sharing — Created internal documentation and training materials, enabling faster onboarding and more autonomous teams.
- Data-driven improvement — Regularly analyzed campaign metrics to identify optimization opportunities and guide innovation in personalization and automation.
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