Case Study · 2019 - 2020
Desjardins Insurance
Transforming email production through scalable design systems and process innovation.
Project Overview
As part of Desjardins’ marketing automation transition, I led the development and integration of email campaign production methodologies in Oracle Eloqua, introducing new standards for collaboration, design, and delivery. The goal was to modernize workflows and increase production quality.
Project Process
Kickoff & Planning
Estimated timelines for building and sending email campaigns in collaboration with Product Owners, implementing Agile sprint cycles.
Design & Conception
Created modular templates and asset libraries in Figma to streamline campaign design.
Development & Testing
Developed campaigns using HTML, CSS, and JavaScript, ensuring pixel-perfect rendering through Litmus testing and cross-browser validation for landing pages.
Launch & Optimization
Delivered production-ready assets, documented process improvements, and shared optimization insights with the internal team.
Deployment & Review
Developed and deployed automated multichannel journeys. Monitored campaign performance and provided detailed reports and insights to Product Owners.
Results & Impact
Brands standardized
Improved production efficiency and error detection across multiple Desjardins company brands.
Documentation system
Built a complete production methodology adopted across all company brands.
Team members trained
Campaign integration and deployment upskilling across marketing and technical teams.
- Team player - Collaborated with marketing advisors, creative agencies, and internal stakeholders to deliver customized campaigns solutions.
- Scalable systems — Built a sustainable modular design system that supports faster campaign creation and adaptability.
- Knowledge sharing — Created internal documentation and training materials, enabling faster onboarding and more autonomous teams.
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