Lab Project · 2025
Seasonal Offer Campaign
A limited-edition Cold Brew Summer collection campaign for a fictional coffee boutique — Moka & Co. Showcases art direction, layout design, and CTA strategy.
Project Overview
As part of a self-directed creative experiment, I played a dual role in design and development of the elements for this Seasonal Offer Campaign. The concept reimagines a campaign crafted to introduce Moka & Co.'s limited-edition Cold Brew Summer collection, blending sensory storytelling with design simplicity to celebrate the ritual of coffee in warmer days.
- Designed a full seasonal campaign concept from brand identity to CTA hierarchy.
- Applied editorial typographic layouts and a warm, earthy palette to evoke sensory brand experience.
- Explored AI-assisted art direction as part of the creative production process.
Project Process
Strategy & Narrative
I used ChatGPT to develop the strategy, tone, and narrative — blending brand voice, messaging structure, and campaign direction to reflect the unique personality of each concept.
Design & Conception
I designed a full email campaign concept from brand identity to CTA hierarchy using Figma. Visual concepts were developed with Gemini, combining brand palettes, composition, and emotion to bring each concept to life.
Development & Testing
I hand-coded responsive emails and tested rendering across major email clients using Testi.at.
Visual Identity
Logo
Color Palette
Web Typography
Inter
400 / 900
Project Gallery
Tools Used
Platforms
Languages
Tools
Snippets & Code
Email Template
A reusable seasonal offer email template demonstrating clean HTML structure and cross-client compatibility.
Download Email →Landing Page Template
A reusable product presentation landing page template demonstrating clean HTML structure and cross-browser compatibility.
Download Landing Page →