Lab Project · 2025
Gift Card Campaign
A bold, playful email campaign concept for a fictional food brand — Zap! Flavor Bombzl Inc. Showcases art direction, layout design, and CTA strategy.
Project Overview
As part of a self-directed creative experiment, I played a dual role in design and development of the elements for this Gift Card Campaign. The concept reimagines a loyalty campaign as a flavor explosion — turning a simple gift card into an interactive taste adventure that fuels curiosity, community, and repeat cravings. Bright visuals, bold headlines, and dynamic microcopy drive the experience.
- Designed a full email campaign concept from brand identity to CTA hierarchy.
- Applied bold typographic layouts and color contrast to drive visual energy.
- Explored AI-assisted art direction as part of the creative production process.
Project Process
Strategy & Narrative
I used ChatGPT to develop the strategy, tone, and narrative — blending brand voice, messaging structure, and campaign direction to reflect the unique personality of each concept.
Design & Conception
I designed a full email campaign concept from brand identity to CTA hierarchy using Figma. Visual concepts were developed with Gemini, combining brand palettes, composition, and emotion to bring each concept to life.
Development & Testing
I hand-coded responsive emails and landing pages. Rendering was tested across major email clients using Testi.at, and across multiple web browsers for landing pages.
Visual Identity
Logo
Color Palette
Web Typography
Roboto
400 / 900
Project Gallery
Tools Used
Platforms
Languages
Tools
Snippets & Code
Email Template
A reusable gift card email template demonstrating clean HTML structure and cross-client compatibility.
Download Email →Landing Page Template
A reusable form registration landing page template demonstrating clean HTML structure and cross-browser compatibility.
Download Landing Page →