Lab Project · 2025
Order Journey Campaign
A clean, brand-aligned email journey for a fictional home décor studio — Verda Studio. Showcases typographic precision, modular layout, and transactional email design.
Project Overview
As part of a self-directed creative experiment, I played a dual role in design and development of the elements for this Order Journey. The concept reimagines the lifecycle of an order for a mindful design studio creating sustainable home décor for slow, intentional living.
- Designed a full email journey concept — from order confirmation to shipping update — built around brand identity and CTA hierarchy.
- Applied typographic layouts and an earthy green palette to reinforce a calm, sustainability-forward visual tone.
- Explored AI-assisted art direction as part of the creative production process.
Project Process
Strategy & Narrative
I used ChatGPT to develop the strategy, tone, and narrative — blending brand voice, messaging structure, and campaign direction to reflect the unique personality of each concept.
Design & Conception
I designed a full email campaign concept from brand identity to CTA hierarchy using Figma. Visual concepts were developed with Gemini, combining brand palettes, composition, and emotion to bring each concept to life.
Development & Testing
I hand-coded responsive emails and tested rendering across major email clients using Testi.at.
Visual Identity
Logo
Color Palette
Web Typography
Open Sans
400 / 900
Project Gallery
Tools Used
Platforms
Languages
Tools
Snippets & Code
Order Confirmation Email Template
A reusable order confirmation email template demonstrating clean HTML structure and cross-client compatibility.
Download Email →Shipping Update Email Template
A reusable shipping update email template demonstrating clean HTML structure and cross-client compatibility.
Download Email →